Reports can include all, or some, of the following metrics:

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• Revenue, Sales, Revenue per Visitor (RPV), Average Order Value (AOV)

• Visitors, Clicks, Sessions, Traffic

• Profit, Return on Investment (ROI), Return on Ad Spend (ROAS), Cost per Acquisition (CPA)

• Conversion Rate Percentage

• Impressions, Click Through Rate (CTR), and Cost Per Click (CPC)

• Organic SEO Keyword Rank and Social Mentions

• Competitive Data and Advanced Metrics